Alright, I get it; advertising is everywhere, especially on the web. Pop-ups, pop-unders, banners, towers, flash, videos, etc. Gotta’ make a living, right? Yeah, I feel your pain.

Whatever moron decided to stick an auto-play video ad with audio in a site feed, however, deserves to die. And not just pushed off a bridge or shot in the head die; I mean like Pyramid Head skin ripped from you body while you’re still screaming in pain, praying to God that he doesn’t rape you next (because you know it’s coming) die.

The offending site was Kotaku; they’re interesting enough that I’m willing to give them exactly one chance to never, ever, ever do it again, or I’ll just stop reading the site. They aren’t clever enough for audio.